#018: All Things Marketing Technology
Scott Brinker joins us to talk about the marketing technology landscape. As a well known author, speaker, founding CEO, and MarTech Chair, Scott Brinker demystifies the world of marketing technology and talks about its intersections with the commerce platform space.
#017: API-driven Content Management with Contentful's Head of Product
Contentful is the rising start of the content management space, having grown from 30 to 200 employees over the space of just three years. In this episode, Kelly sits down with contentful's head of product, Peter Sunna, to talk about their rapid growth, where they fit in the content management landscape, contentful's intersection with commerce, their embrace of GraphQL and open source more generally, and the Berlin tech scene among many other topics. Note: Unfortunately Dirk was unable to join, though he will be back in the next episode.
#016: Talking about the world of content with CMS-Connected
Dirk and Kelly talk through the intersection of the content and the commerce worlds with CMS-Connected reporters Laura Myers and Gabriella Pirrone. They talk about CMS-Connected's origins, what the content world (CMS/WCMS/DXP) space looks like, how it intersects with commerce, and what commerce innovations they're seeing from retailers, brands and software vendors.
#013: Next Generation Digital Experiences with BloomReach
In this episode, Dirk and Kelly speak to Raj De Datta CEO and Co-Founder at BloomReach. They talk about what the difference between a CMS, WCM, and DXP is, why it becomes increasingly important for brands and merchants to focus on delivering engaging experiences, how BloomReach uses AI and ML to support their platform, and what the reasoning behind BloomReach's acquisition of Hippo was.
#012: Digital Transformation at FTD
In this episode, Dirk and Kelly talk to Vamsi Muddada, CTO at FTD Companies. FTD is a floral wire service based in the US. Vamsi talks about the challenges of digital transformation, both on a technical as well as an organizational level. He also explains how to merge a multitude of legacy applications – involving almost every imaginable tech stack – to build a next generation commerce platform.
#011: Mobile Experiences with Mobify
In this episode, Dirk and Kelly talk to Drew Lau, VP Product at Mobify. Apart from mobile-first strategies in general, they talk about Progressive Web Apps (PWAs) as well as Accelerated Mobile Pages (AMPs) and discuss which business benefits brands and retailers can expect from using those technologies.
#010: Cultural Shifts, Cloud Business, and Developer Relations at Microsoft
In this episode, Dirk and Kelly talk to Bruno Borges, Developer Advocate at Microsoft. They discuss how, in the recent years, Microsoft has shifted its culture, became successful in the cloud business and has also managed to focus stronger on developer relations. Bruno also touches on the recent acquisition of Github and gives his views on the development of the Java platform. Bruno regularly shares content on Twitter: @brunoborges
#009: How to Establish an Engineering Culture at Target
In this episode, Dirk and Kelly talk to Joel Crabb, VP Architecture for Target. Joel talks about how Target, being a very large retailer, has more than 3000 applications which need to be managed and run to support business. This is made possible by providing the right architectural vision and by establishing an engineering culture.
#005: From eCommerce Manager to Investor
In this episode, Dirk and Kelly welcome Jeremy Muras, SVP Digital at Lion Capital and the former VP Digital Commerce of Burberry. They talk about the challenges of the luxury industry and the investor's view on digital commerce. Also, they discuss the idea of the "platform" economy and which brands Lion Capital has invested in.
#004: How Do You Innovate in Large Companies?
Martin Wild is the Chief Innovation Officer at MediaSaturn, the largest retailer of consumer electronics in Europe. He talks to Dirk and Kelly about how they work together with startups and small teams to drive innovation in such a large company. Martin gives the example of “Saturn Express,” a store which has no cash register, so customers can choose the products they like and leave - the payment is made in the background automatically.
#003: The Secret Sauce of Shoptalk
This episode of CommerceTomorrow has been recorded live at the Shoptalk conference 2018 in Las Vegas. Dirk and Kelly talk to Zia Daniell Wigder, Chief Content Officer of Shoptalk Ventures. She talks about the beginnings of the show, which in its third year pulled an audience of more than 8,000 people. Zia also discusses how to attract and present a premium line-up of speakers and make sure that retailers, system integrators, and software vendors are on equal ground and all benefit from the conference.
#002: How Do Retailers Improve Customer Experience?
For this episode of CommerceTomorrow, Dirk and Kelly have invited John Panella, Group Vice President at SapientRazorfish. As John has been in this position for almost 16 years now and knows hundreds of customer projects in the e-commerce space, he shares his views on the recent technological developments. He talks about how retailers currently seek to improve in-store experience by features like extended aisle or different sorts of clienteling apps. Other topics in this episode is the ability to be more nimble by changing the organization to vertical teams, and the strategy of decomposing the monolith and go for a headless architecture.